Radio Development Manager

As a Radio Development Manager you manage different parts of the radio station. As well as increasing the station’s revenue and listeners, you also need to build strong business relationships and keep up with the music events happening in your area. 

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Radio Development Manager
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What the job looks like
Salary expectation
starts at $53,041 up to $148,859+
The good
  • Working in the music industry
  • Perks such as backstage passes and parties
  • Helping out musicians
  • Opportunity to travel
  • Building up a successful station
The not so good
  • Long hours including weekends
  • Going to functions even when you do not want to

Most of your daily role will involve looking for new business opportunities. This might include negotiating with potential sponsors to advertise or provide prizes for the station. You will also arrange for musicians and guests to come into the station and organise events.

Being a radio development manager is a busy job. You will spend a lot of your time talking with clients, advertisers and artists so excellent communication skills are important.

You will also be required to meet certain financial targets so good maths skills are an important part of the role to keep the budget on track, manage your time and be able to negotiate sales.

Confidence is a big part of the job and you will also need to be energetic, organised and passionate about the music industry.

The more experience you have in different areas, the more likely you will be able to land a role as a radio development manager, so take advantages of the opportunities along the way and keep remembering your hard work will pay off.

It's remarkable to have thousands of listeners and a station that’s fuelled by excitement and energy.


Pathways to this career

Subject suggestions for the HSC

Choosing your HSC subjects from this list could really help with your career. Think carefully about what you want to study after school as you might need to choose specific HSC subjects for that course and to count towards your ATAR (Australian Tertiary Admission Rank). An ATAR is your academic rank in relation to other HSC students and helps with University admission.

HSC subjects 

Some subjects will count towards your ATAR, others will not. Check with your career advisor before making subject selections.

What can I do after I have finished school?

University degrees 

Studying one of these degrees can help with your career.

Courses and qualifications 

Courses and qualifications can give you a great start.


Check out IDENT for more information

  • Volunteer with your local radio station
  • Go to lots of music events
  • Offer to write for your local newspaper
  • Get to know some of the main music industry representatives through websites or social media sites
  • Go to career expos and events like university Open Days for information about what you will study